Visiongain has published a new report on Enterprise 2.0 Technologies Market Report to 2031: Forecasts By Platform Types (Wikis, Blogs, Mashups, Online Communities, Social Networking, Others), By Organization Size (Small & Medium-Sized Enterprises, Large Enterprises), By Deployment (On-Cloud, On-Premise), By Industry Vertical (BFSI, IT & Telecom, Media & Entertainment, Government, Retail & E-Commerce, Healthcare, Others). PLUS, Profiles of Enterprise 2.0 Technologies Companies and Regional and Leading National Market Analysis. PLUS, COVID-19 Recovery Scenarios.
Enterprise 2.0 is the concept of moving web 2.0 tools to the enterprises. The enterprise 2.0 implementations involve a combination of social software and collaborative technologies such as blogs, RSS, social bookmarking, social networking and wikis. These tools help in building the network and sharing information between the employees, partners, suppliers and customers. Increasing penetration of smartphones & the Internet and the need among enterprises to boost productivity and are the factors driving the growth of the enterprise 2.0 technologies market. The market seeks growth opportunities from growing adoption of integration of Artificial Intelligence (AI) in enterprise 2.0 tools and increasing focus towards customer engagement. However, data security and privacy concerns, lack of skilled expertise, and high cost related to installation and maintenance are some of the factors hampering the market growth during the forecast period.
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COVID-19 Impact on Enterprise 2.0 Technologies Market
The spread of coronavirus has affected businesses and livelihood of the people at an unprecedented rate. The enterprise 2.0 technology market also witnessed a significant impact of the pandemic. These tools and technologies helped the enterprise employees to collaborate easily, thereby boosting up productivity. Moreover, it also helped the company to be engaged to its customers via social networking platforms to keep them informed regarding the COVID and business updates. Thus, COVID-19 outspread is expected to have a positive impact on the enterprise 2.0 technologies market.
Need Among Enterprises to Boost Productivity and Collaboration
In an environment where the social and technological changes are rapidly evolving, enterprises also need to be creative and innovative to ensure business growth and maintain a competitive edge in the market. Enterprise 2.0 helps enterprises to establish a new model with web 2.0 tools, collaboration, knowledge sharing, and collective intelligence which helps in increasing productivity. Moreover, the inclusion of corporate portals, enhanced searchability, and quick information access helps the organization to boost employee productivity and productivity.
Increasing Penetration of Smartphones and the Internet
Smartphone penetration is on the rise across countries such as China, India, the US, and Brazil, among others owing to the increasing availability of high-end features and high consumer disposable income. Moreover, with the low tariff rates and developments in network infrastructures, Internet penetration is also witnessing a rise resulting in increased consumption of Internet-based services such as social media, web applications, and online portals. Smartphones and the Internet provide easy access to enterprise 2.0 tools and technologies for easy collaboration and communication. Thus, the increasing penetration of smartphones and the Internet is driving the growth of enterprise 2.0 technologies market.
Integration of Artificial Intelligence (AI) in Enterprise 2.0 Tools
AI plays a massive role in enterprise productivity and customer engagement. It offers advanced features to tools such as suggested connections, suggested posts, and predictive text or images, which increases customer engagement. On the other side, the AI integrated enterprise 2.0 tools also help in increasing productivity and collaboration by allowing easy sharing capabilities offered. The tools and technologies enable easy sharing of information across multiple platforms, voice-enabled features, intelligent search, and predictive recommendations, thereby enhancing enterprise productivity.
Increasing Focus Towards Customer Engagement
Enterprise 2.0 follows the concept of the web. It uses websites to provide content to the visitors and also allows the company to revert to the site visitor. Enterprise 2.0 tools and technologies offer multiparty conversation for sharing information and managing knowledge via blogs, wikis, social networking, tagging, and rating systems. Customers nowadays are heavily reliant on social media networking platform. The enterprise 2.0 tools allow businesses to interact actively with individual customers on social networking platforms, thereby boosting customer engagement.
The enterprise 2.0 technologies market is highly competitive. The key market players are focused on innovating its offerings. Furthermore, the key players also emphasize collaborations and acquisitions strategies to strengthen its offerings and position in the market. Some of the companies profiled in the report include IBM Corporation, Microsoft Corporation, Oracle Corporation, Cisco Systems Inc., SAP SE, Amazon Web Services, EMC Corporation, Avaya Inc., Dialogic Corporation, and Vonage Holdings Corporation.
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