Women’s Health is a branch of medicine that focuses on the prevention and diagnosis of diseases that affect a woman’s physical and emotional well-being. It encompasses a broad variety of treatments, drugs, and surgical products for diseases related to women.
Emerging Growth Opportunities in Women’s Health Market
The rising prevalence of infectious and chronic diseases amongst a large group of the female population is a key factor driving the women’s health market. Recent advances in genomics, tissue engineering, artificial intelligence, and cell and gene therapy have synergized a new wave of healthcare innovations that can be applied to create products and solutions specific to women’s conditions.
For example, researchers are studying transcriptomics (the study of RNA molecules in a cell) for treating elusive conditions such as preeclampsia or preterm birth. Genomics is another research area that can help researchers in realizing the potential of personalized medicine. There has been extraordinary growth in terms of technology from predictive AI solutions to modeling unique DNA profiles. A favorable environment for research activities is expected to further drive growth opportunities in this market.
Key Challenges/ Constraints: Women’s Health Market
The high cost associated with clinical care in some countries and side effects associated with the usage of few women’s health drugs (such as night sweats, headache, nausea, and difficulty sleeping) is likely to restrain the growth of the women’s health market.
Regional Snapshot: Women’s Health Market
North America has the largest women’s health market, followed by Europe and APAC. The large share of North America can be attributed to the strong economies of the US and Canada, established reimbursement policies, early approval & commercialization of products, and the presence of key market players in this region. APAC holds a minor share in the global market.
Competitive Landscape Analysis: Women’s Health Market
Some of the key players operating in the market are AbbVie Inc, Eli Lilly, Pfizer Inc., Merck & Co., Ferring Pharmaceuticals, LUPIN, Bayer AG, AstraZeneca, Novartis AG, Mithra Pharmaceuticals, Allergan, among others.
Key Market Trends: Global Women’s Health Market
The women’s health market is a quite steady but competitive market marked by the presence of both established and new players. Players operating in the market adopt both organic and inorganic growth strategies such as collaborations and acquisitions to garner market share. For instance,
- In March 2022, Carlyle Group Inc. and PAI Partners announced the acquisitions of women’s health business Theramex from private equity firm CVC Capital Partners.
- In November 2021, Organon announced the acquisition of Forendo Pharma, a clinical-stage drug development company focused on novel treatments for women’s health.
Inorganic developments such as acquisitions and collaborations are expected to drive the women’s health market in the forecasted period.
The growth prospects of the market look promising given strategic collaborations & acquisitions, favorable regulatory landscape, and rise in investments from private equity, venture capitalists, and government globally, new product launches, and advances in R&D to build a robust product pipeline by players.
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