The global matcha tea market size was estimated at USD 1.80 billion in 2020 and is expected to grow at USD 2.52 billion and expand at a CAGR of 4.9% during the forecast period. Rising awareness regarding the health and fitness of the product coupled with the popularity of healthy beverages rich with antioxidants and vitamins is projected to boost the growth. Furthermore, rising demand for nutrient-rich, organic, and natural products is projected to fuel the demand.
Matcha is a high-grade green tea obtained from tencha leaves that are grounded into a fine powder. It is a staple ingredient in Japanese traditional tea ceremonies and has been witnessing a surge in popularity owing to its health benefits and distinct flavor. Rising application in several savory and sweet recipes including cocktails, lattes, macarons, cakes, doughnuts, and salad dressings is projected to fuel the market growth. The product has also been gaining popularity in the beauty sector owing to its high antioxidant content.
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The Top Key Players include: Aiya, Marushichi Seicha, ShaoXing Royal Tea, Marukyu Koyamaen, ujimatcha, Yanoen, AOI Seicha, DoMatcha, …
Global Matcha Tea Market Key Segments:
On the Basis of Type: Drinking-use Matcha Tea, Additive-use Matcha Tea
On the Basis of Application: Drinking Tea, Pastry, Ice Cream, Beverage
On the Basis of Region:
- North America
- Latin America
- Middle East and Africa (MEA)
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The Matcha Tea market in APAC is expected to hold a major market share during the forecast period as countries in APAC such as China, Japan, India, and South Korea have some of the largest manufacturing facilities wherein automation of manufacturing processes has been taken as the highest priority. Also, strong competition among consumer electronics companies in APAC is likely to boost the adoption of machine vision systems in the region. The growing awareness about and demand for high-quality and zero-defect products has fuelled the need for Matcha Tea in inspection-related applications in the manufacturing fields.
However, the outbreak of COVID-19 has significantly affected the manufacturing sector of APAC. As the neighbouring countries are linked to one another through trade relations and supply chain the entire region is affected with the outbreak of COVID-19 which will have a significant impact on the said market in this region for the forecast period.
TABLE OF CONTENTS
Chapter 1. Executive Summary
Chapter 2. Research Methodology
Chapter 3. Market Outlook
Chapter 4. COVID-19 Impact on Matcha Tea Market
Chapter 5. Global Matcha Tea Market Overview, By Application, 2015 – 2027(USD Million)
Chapter 6. Global Matcha Tea Market Overview, By Distribution Channel, 2015 – 2027(USD Million)
Chapter 7. Global Matcha Tea Market Overview, By Geography, 2015 – 2027(USD Million)
Chapter 8. North America Matcha Tea Market Overview, By Countries, 2015 – 2027(USD Million)
Chapter 9. Europe Matcha Tea Market Overview, By Countries, 2015 – 2027(USD Million)
Chapter 10. Asia Pacific Matcha Tea Market Overview, By Countries, 2015 – 2027 (USD Million)
Chapter 11. Middle East & Africa Matcha Tea Market Overview, By Countries, 2015 – 2027 (USD Million)
Chapter 12. South America Matcha Tea Market Overview, By Countries, 2015 – 2027 (USD Million)
Chapter 13. Competitive Landscape
Chapter 14. Key Vendor Analysis
Chapter 15. Matcha Tea Market Cost Analysis
Chapter 16. Sourcing Strategy and Downstream Buyers
Chapter 17. Marketing Strategy Analysis, Distributors/Traders
Chapter 18. Market Effect Factors Analysis
Chapter 19. Future Outlook of the Market
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