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Fatpos Global

Over-the-top (OTT) Market Growth Opportunities Future Trends SWOT Analysis Forecasts – Global Market Insights 2021 to 2030

June 10th, 2021 10:40 AM

Over-the-top (OTT) market is a content platform for movies and TVs offered mostly through high-speed internet, rather than a cable or satellite provider. The OTT deployment currently has significantly contributed to the category of video, music, podcasting, and audio streaming. OTT material can be downloaded directly and viewed on request by the user. These contents are made up of movies and TV services, and directly connected devices (PCs, tablets, smartphones, and consoles) are delivered via the internet. Over-the-top services are currently relatively in the making and are largely acknowledged throughout the world as a trending technology.

Global Over-the-top (OTT) market to surpass USD million by 2030 from USD million in 2020 at a CAGR of 15.36 % in the coming years, i.e., 2021-30. Some of the major factors determining the industry’s growth are the significant growth of the media and entertainment industry and the growing demand for high-quality content streaming over smart devices. Compared to conventional cable and satellite services, OTT media services offer greater ease of access, interoperability, comfort, and functionality. Furthermore, the use of advanced services technology and the delivery of custom content have created a huge appeal for the industry, and profits are expected to accelerate over the next few years.

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  • Market size & share analysis
  • Top market players with sales, revenue, and business strategies analysis
  • Market growth drivers and restraints
  • Market opportunities & challenges
  • Research methodology

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Global Over-the-top (OTT) Market: Key Players

  • Rakuten (Japan)
  • Facebook (US)
  • Netflix (US)
  • Amazon (US)
  • Microsoft (US)
  • Google (US)
  • YouTube (US)
  • Apple (US)
  • Home Box Office (US)
  • Roku (US)
  • IndieFlix (US)
  • Kakao (South Korea)
  • Line (Japan).
  • Other Prominent Players

Global Over-the-top (OTT) Market: Segments

Smartphone segment to grow with the highest CAGR during 2020-30

Global Over-the-top (OTT) market is segmented by Device Type Smartphones; Smart TVs, Laptops, Desktops, and Tablets, Gaming Consoles, Set-top boxes; and Others. The smartphone category is anticipated to dominate global market share in 2020. Due to an increased smartphone use to stream facilities over-the-top and expansion in target market for large display smartphones in developed economies, it is anticipated to stay dominant during the projected timeframe. Furthermore, the segment is predicted to see strong growth in the coming years as cost-effective android smartphones have arrived, democratizing online gaming and bringing gameplay to millions of smartphone users.

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Global Over-the-top (OTT) Market Dynamics

Drivers

New platform

It is expected in the future that OTT operators will offer more live streaming. With brief news reaching Periscope, Facebook Live and even YouTube, OTT content will see an important transformation. Broadcasters in the US work with MVPDs to provide ready versions of live and linear videos that can be packed into OTT offerings to boost the market growth. In the United States, they are providing live and linear feeds that can serve the OTT market. As the COVID-19 pandemic began, streaming of live content, which is opportunistic for the market, increased dramatically.

Restraint

Lack of regulation

Slow internet speed and low coverage is anticipated to hinder the market growth in the forecasted period. The internet has still not penetrated all parts of the globe thus making it difficult for people to access the internet and services based on it. Moreover, data plans in most parts of the world are still costly thus making it difficult for people to purchase it. Such factors could hinder the market growth in the forecasted period.

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Global Over-the-top (OTT) Market report also contains analysis on:

Over-the-top (OTT) Market Segments:  

    • By Device Type:
      • Smartphones
      • Smart TVs
      • Laptops
      • Desktops and Tablets
      • Gaming Consoles
      • Set-top Box
      • Others
    • By End-user into
      • Health & Fitness
      • Government
      • Media & Entertainment
      • Education & Training
      • IT & Telecom
      • E-commerce
      • BFSI
      • Other

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About us

Fatpos Global stands for “Failures Are The Pillar of Success”. We are a rapidly-growing global management consulting, advisory, and market research services provider that aims to aid businesses with bold decisions that help them embrace change for their sustainable growth. With the help of our experts and industry veterans and their years of expertise across different industry verticals, we aid businesses with solutions that help in their efficient decision making and Developing executable strategies. With a vibrant ecosystem of robust digital innovation and a vision for the delivery of management consulting, advisory, and market research services and solutions in better, faster, and transformational growth strategies, we thrive to enable our extraordinary thought leadership processes into our services with the equitable analytical tools and experiences that help us make our clients achieve their goals turn into a reality

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