Protein supplements market to surpass USD 41.84 billion by 2030 from USD 18.91 billion in 2020 at a CAGR of 8.27% in the coming years, i.e., 2021-30.Due to the rising adoption of healthier, more active lifestyles, the market size is anticipated to rise significantly during the forecast period. More individuals are pursuing appropriate nutrition levels as a result of increased engagement in fitness and sports activities, fueling demand for health and muscle-building products.
Protein is an important nutrient and the body’s second most abundant component after water. Protein supplements are concentrated protein sources derived from animals or plants, such as dairy, eggs, wheat, soybean, pea, and others. Powders, bars, and ready-to-drink (RTD) beverages are the three most common forms they take. Protein powder is a popular protein supplement that comes in a variety of forms, including protein concentrates, isolates, and hydrolysates. These items are used by people who want to gain muscle, maintain their body mass, or reduce weight.
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- CytoSport, Inc.
- Iovate Health Sciences International, Inc.
- The Bountiful Company
- NOW Foods
- Transparent Labs
- Woodbolt Distribution LLC
- Dymatize Enterprises LLC
Protein supplements market: Segments
Whey protein segment to grow with the highest CAGR during 2020-30
Protein supplements market is segmented by Type into casein, whey, egg, soy, and others. Among these, the whey category is expected to hold the highest CAGR in the forecast period. Whey protein has long been popular among athletes and bodybuilders since it aids in general body growth and muscle growth. The surge in demand for sports nutrition products, as well as the value-added tag of clean label components, are the two primary drivers driving the market’s overall growth.
Male segment to grow with the highest CAGR during 2020-30
Protein supplements market is segmented by Gender into Male and Female. Among these, the male category is expected to continue holding the highest CAGR in the forecast period. When it comes to health and nutrition, the male category is the most performance-oriented. Protein nutrition is sought by males in order to improve their performance. To support their high-intensity activity or workout, the male sector seeks additional power and energy. As a result, males consider having both pre and post-workout supplementation.
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High demand among youngsters
The increased proclivity of younger generations, particularly millennials, for balanced meals and healthy consumption is one of the main factors driving the protein supplement industry’s rise. Millennials are much more health-conscious and aware, which has resulted in a huge increase in dietary supplement usage among them.
Availability of cost-effective alternatives
cost-effective local products like ayurvedic supplements are available in the market which is restricting the overall growth of the market.
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Protein supplements market is further segmented by region into:
- North America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United States and Canada
- Latin America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – Mexico, Argentina, Brazil, and Rest of Latin America
- Europe Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – United Kingdom, France, Germany, and Rest of Europe
- Asia Pacific Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – China, Japan, Australia, and Rest of APAC
- Middle East and Africa Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR – North Africa, Israel, GCC, South Africa, and Rest of MENA
Protein supplements report also contains analysis on:
Protein supplements Segments:
- By Type
- Whey Protein
- Egg Protein
- Soy Protein
- By Gender
- By Source
- By Distribution Channel
- Online Stores
- Direct to Customers (DTC)
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