Press Release


Virtual Reality and Augmented Reality in Retail Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Type (AR and VR) and Application (Online Retail and Offline Retail)

May 24th, 2022 10:51 AM

The global Virtual Reality and Augmented Reality in Retail Market is expected to grow from US$ 3790.94 million in 2021 to US$ 17864.86 million by 2028; it is estimated to grow at a CAGR of 24.8% during 2021–2028.

Brands use virtual and augmented reality technology to promote themselves and their products in virtual reality marketing. The technology generates a fictitious yet realistic setting. Depending on the device, virtual reality marketing might be visual or multi-sensory. A full virtual reality headset provides a fully immersive experience, whereas a virtual reality Instagram filter only overlays objects or photographs onto the camera view. Augmented reality (AR) marketing is what these filters are. AR is a type of virtual reality in which a virtual image is superimposed on the real environment.

The most prevalent sort of virtual reality marketing is augmented reality marketing. For many businesses, it is more practical and less expensive than developing a headset experience. Consumers will find augmented reality more accessible because it only requires a phone or desktop app. For example, with its Virtual Artist app, Sephora was one of the first to adopt augmented reality marketing. Virtual reality marketing is also a fun approach to get the word out about new products. Gucci’s app now has an augmented reality element to advertise its new Ace footwear range. Users can aim the camera at their feet to view how various sneaker styles would look on them. They can see the shoes from a variety of angles, owing to the technology’s movement tracking abilities. Similarly, Instagram recently teamed up with Spark AR to launch a new feature that allows users to design their own AR filters. Words or images are superimposed on top of the actual image in the camera view by the filters. This is being used by brands to make filters that display their logo or other branded image. For example, Coca-Cola Poland designed one that practically places its polar bear mascot in the room with the viewer. Thus, the high adoption of AR and VR technologies by brands for marketing purpose is expected to contribute to the growth of the market.

Key Players Influencing the Market

  • Epson America, Inc.
  • Marxent
  • Google LLC
  • Infosys Ltd
  • Intel Corporation
  • Microsoft Corporation
  • PTC Inc.
  • Qualcomm Technologies, Inc.
  • Retail VR
  • Samsung Electronics Co., Ltd.


The Virtual Reality and Augmented Reality in Retail Market is segmented based on type, application, and geography. Based on type, the market is categorized into AR and VR. The AR segment represented a larger share of the overall market in 2020. Based on application, the Virtual Reality and Augmented Reality in Retail Market is segmented into online retail and offline retail. In 2020, the online retail segment accounted for the substantial share of the market. Geographically, the market is broadly segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South America (SAM). In 2020, North America accounted for the significant share in the global market.


With the COVID-19 pandemic spreading across the US, all industries have been severely impacted. As a result, any impact on industry has a direct impact on the region’s economic growth. The unusual spike in COVID-19 cases in the US, as well as the accompanying lockdown to battle the virus’s spread across the country in the first two quarters of 2020, has prompted many businesses to prepare for the worst. In 2020, technological investments experienced a dip, owing to the above-mentioned reasons. However, the retail industry has been adopting technologies such as virtual reality and augmented reality much before the pandemic.

Get Sample Copy of this Report @

 Answers that the report acknowledges:

About Us:

The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We are a specialist in Technology, Healthcare, Manufacturing, Automotive and Defense.

Contact Us:

533, 5th Floor, Amanora Chambers,

Amanora Township, East Block,

Kharadi Road, Hadapsar, Pune-411028

Call: +1-646-491-9876


Press Release

  • Recent
  • Popular
  • Comments
  • Canned Fruits Market Size, Segmentation, Estimates, Key Companies, Dynamics, Driving Factors and Challenges, Regional Forecast Till 2028

    Learn More
  • Fats & Oils Market Size by growth, strategies, dynamic, key manufacturers, SWOT ANALYSIS, forecasts 2022-2028

    Learn More
  • AI CCTV Market Size , Growth, Demand, Trends, Forecast Period 2022-2028

    Learn More
  • Flexible Paper Market Size, drivers, value chain analysis, challenges, opportunities, leading players, revenue, forecast to 2028

    Learn More
  • Room Dividers and Partition Panels Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2022 to 2030

    Learn More
  • Double Door Fridge Market End-users, Driver, Segmentation And Key Insights Based on Regional Demand till 2028

    Learn More
  • Microtiter Plates Market: Drivers, Revenue, Application Industry Demand Analysis 2028

    Learn More
  • Travel And Expense Management Software Market May see Big Move and Its Key Players

    Learn More